22 On Sloane, a home for Entreprenuers.

22 on Sloane

Entreprenuers and SMME’s have become a large part of the countries economy. The government had created programmes such as Jozi SME Hubs which offer small businesses and would-be entrepreneurs one-on-one consultations with information and resources on how to start or grow their businesses.

The City Of Joburg initiative to support entrepreneurs consisted of seven hubs. The hubs were not well maintained which led to the Soweto hub being closed due to lack of funds. Although some hubs are still functioning.

22 ON SLOANE is the largest startup campus in Africa for SME’s . The campus offers disruptive startups and innovative SMEs a complete turnkey solution to scale, from the initial idea all the way to commercialisation, funding opportunities and access to markets.


22 ON SLOANE was officially launched on the 10th November 2017 by Richard Branson – founder of the Virgin Group, Minister Lindiwe Zulu – Department of Small Business Development, together with Gauteng Premier David Makhura and Jonathan Ortmans -GEN President. The launch also coincided with the 10th Anniversary of the Global Entrepreneurship Week (GEW).

The Campus aims to nurture the entrepreneurs mindset, ensure their sustainability, and explore development of new industries and contribute towards job creation in Africa. The campus has a global and diverse team of experienced entrepreneurs, mentors, scientists, managers, CEOs, and funders support entrepreneurs enrolled at the campus, with product development, services and business model.

22 On Sloane

The campus Offers 6 different programmes :

  • Individual Support
  • Research and innovation
  • Focus on Future Industries
  • Angel Fund and venture capital
  • Technical lab support
  • Youth Weekend Programmes

GEN hosts an annual Global Entrepreneurship Week where entrepreneurs can apply for residency which is open to everyone across Africa. Over 1500 applications are expected per annum and from this, 300 – 500 successful candidates are selected to be part of the programme for 12 months with the option to renew their residency at 22 on Sloane. If you are an entrepreneur looking for the right assistance, services and networking with other entrepreneurs in the business world 22 on Sloane is the place for you. For more info , you can visit 22onsloane.



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Matshepo is a Junior Journalist at OStudio Post.

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