South African Fashion Week celebrates 20th year

South African Fashion Week (SAFW), now in its 20th year opens its doors on 24 October 2017 to 53 collections at Sandton City Rooftop, surrounded by a skyline of modern architecture. More than 10,000 guests, including media and buyers nationwide will be in attendance, to enjoy the show’s schedule, which puts the spotlight on the diversity and innovation of South African designers residing and manufacturing in the country.
Vibe scout

Day One and Two – SAFW Women

The show’s schedule kicks off with the SAFW Sunglass Hut New Talent Search. Eight progressive upstart designers – Ageo by Arnold Phasa, Danielle Frylinck, I Just Am, Ipikoko, Turner Studio, Kentse Masilo, Liu Liu and Mmusomaxwell – are all part of a new set of young designers that are accelerating the fashion dialogue locally. The New Talent Search was initiated in 1998 with the aim of building young talent in South Africa. Sheila-Madge, winner of last season’s Lufthansa First Class Collections will open the second show, followed by Ekta, T_Niche and The House of Diva with a collection filled with African prints and colours.

Eleven young successful brands will show their collections as part of the Woolworths StyleBySA Show. The names of these designers will be revealed on the night and their collections will be available in Woolworths Sandton, Rosebank, Canal Walk, Centurion, Westville Pavillion and Woolworths online.

Once-off fashion collaborations benefit everyone

Bra Perucci

Founder of Rich Factory Rina Chunga

The High Commission of Canada presents designer Angela De Montigny. De Montigny will show her collection in a shared show with well-known SA designers, Sober and African Style Story.

Aero is makes comeback this with the Aero Collections featuring young designer Factory and one of SA’s favourite designers Palesa Mokubung showing her Mantsho Collection. This show will be followed by Collections by Liz Ogumbo, Loayo Art and Creations with the final Collection by the much-loved design duo Vanya and Thando Mangaliso’s Sun Goddess. Rubicon will conclude day two with a standalone Runway Show.

SAFW Trade Event

The SAFW Trade Event will take place from 25 October to 27 October and will run parallel to the Collections from 2pm to 8pm each day, taking place in a marquee next to the show.

Day Three will be packed with independent shows:

Erre design team, Carina Louw and Natasha Jaume’s AW18 Collection will showcase European inspired turbans from the 1940’s and 1950’s, bearing resemblance to head wraps that South African women call the “duku”.

Gert-Johan Coetzee will take guests on a journey of 80’s nostalgia filled with glitz, glamour and flamingo nights. Keys Fashion will pay homage to French Culture: one intrinsic of torrid love affairs. Inspired by Parisian streets, monuments and private rendezvous shared within the walls for centuries. Clive Rundle’s presentation will be exploring the transient beauty of an exotic butterfly.

Day One and Two – SAFW Men

A lot has been said about Fast Fashion. On Friday, 27 October, International Wool and Textile Organisation (IWTO), President, Peter Ackroyd, will give a presentation on The Environmental Impact of Fast Fashion, followed by the screening of the documentary by Alex James, ‘Slowing Down Fast Fashion’.

Opening the SAFW Men Collections are designers Ephraim Molingoane from Ephymol and Jacques van der Watt from Blackand, as well as the very first Cape Wools SA Fashion Week Designer Challenge, an award that has been created to celebrate outstanding creative and innovative design and use of fabric.

Men’s designers to watch on the first day are Roman Handt, showing a fully sustainable and origin traceable collection, as well as SAFW Scouting Menswear 2016 winner, Floyd Avenue, who focuses on cultural appropriation and how to create a uniqueness within the global fashion arena.

SAFW Men day one’s line-up, concludes with Vintage Zionist’s Soldier of Peace and Military Love Inspired Collection featuring AfroPunk. Mandy Newman and Oscar Ncube’s reality show Vintage Z will start airing on Fox.

Emerging designers form part of the industry


De Mil , SAFW Winner of the Scouting Menswear competition 2017

The fifth and last day of the SAFW Collections opens with four new street wear kids on the block, 100% Young Blood Apparel, Urban Outlaw 69, Bi Parel and The Watermelon Social Club. Showing in the second last show of the season is De Mil, winner of the SAFW Scouting Menswear Competition 2017 and street wear label DOPE, by designer Andile Cele. RK Menswear Collection titled Egalitarian will close the SAFW MEN Collections.

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Matshepo is a Junior Journalist at OStudio Post.

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