Kenya’s Mark Kamau connecting the unconnected in Africa


It is time for people in Africa to solve their own “lion sized problems” and not wait for someone from the West to do it. This is the view of Kenya’s Mark Kamau, a human centred designer whose mission is to connect the unconnected in Africa. His company is already disrupting education around the world.

Kamau, user experience design director with Kenyan startup BRCK, told that on day three of Design Indaba, that BRCK, has a model to reach the unreached, connect the unconnected. They are installing internet connectivity in taxis all over Kenya, in shops, restaurants, to villages in Rwanda, free of charge.

The Moja network created by his company means that anyone within range can connect to the internet for free, or watch shows, listen to music or read books from the stored content on the network. Facebook is one of their biggest clients.

He wants to change all of that, disrupting the internet and reimagining it for Africa. “A lot of time people wait for people from the West to solve what we call, lion sized problems, of education and of connectivity, so people wait for Google or Facebook to come along and do that for them. But as an African company, we have taken on that challenge and that is why I like this optimism. We will be the ones to connect Africa.

“That is our mission as a company. We have a model where there are those who try reach the unreached with content, with messages, so when you use our connectivity for a certain amount of time, you get an advertising message. So you pay with your eyes, you don’t pay me.”

Kamau added: “The internet is organised for the West. So we are also disrupting the internet and organising it best for Africa, because now the servers are in the village, and the information is next to you. So we are also reimagining the internet for Africa.”

Design Indaba

The team has recently introduced Moja, a free public WiFi network which offers anyone within range of the signal a connection to the internet for free.

Digital classrooms

As well as creating a content delivery network and free Wi-Fi connectivity through his Moja network, Kamau has also developed a way to turn any classroom into a digital classroom with a ‘Kio Kit’. The Kio Kit is a simple and hardy solution that can turn any classroom into a digital classroom in minutes. It is designed for rural schools and schools with poor infrastructure.

The Kio Kit consists of 40 ruggedised Kio tablets, headphones and a BRCK containing both world class local and international content. There is a single plug to charge the Kit and one button to power on the entire system. The Kio tablets and BRCK tech within it have enough battery to manage intermittent power in rural areas. It is portable, easy to secure, has expandable storage, remote content sync and a rugged, hardy, carry case to fit it all in.

Creative Review

Kamau said the inspiration for the Kio Kit was to level the playing field for children in the rural areas which had no access to computer labs at school, yet have to compete with better-equipped learners in urban areas with more resources when national examinations came round.

They built this tech for Kenya, but it has also been bought by countries all over the world, such as Mexico and the Solomon Islands. BRCK has been named by Fast Company as one of the top 10 most innovative companies in Africa for 2018.

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Matshepo is a Junior Journalist at OStudio Post.

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